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Travelling and Tourism Marketing Management / Kertwal, Mahadev
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Travelling and Tourism Marketing Management
Kertwal, Mahadev
 
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List Price : US$ 44.78
Our Price : US$ 35.82

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  Book ID : 7516
  ISBN-10 : 81-7884-377-3 / 8178843773
  ISBN-13 : 978-81-7884-377-3 / 9788178843773
  Place of Publication : Delhi
  Year of Publication : 2008
  Edition : (First Edition)
  Language : English
  288p., 23 cm.
   
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 CONTENTS
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 DESCRIPTION
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It is the human nature to wander here and there for amusement and to get knowledge about the place, culture and tradition or sometimes to migrate. Moving here and there for long periods comes under the category of tourism. Now a days travel agencies arrange for the tickets lodging etc. for the tourist on their fixed service charges. However there is no dearth of books on the subject but every book has its own area of focus and style of presenting the fact.

Travel Agency and Tourism is the first book of its kind which touches upon at length all typical travel agency and tour operator management issues, challenges, and gray areas such as, concept of agency and tour operation, changing dimensions of tour operators, itinerary planning, tour package management, Tour costing and Pricing, Travel agency marketing, Travel agency HRD, Cruise industry, Hotel industry,. Financing tourism ventures and projects, Airline ticketing, Case studies, etc. The salient features of the book are that it incorporates academic and industrial topics to meet present as well as future requirements. Cases, examples, thumbs, tabs and illustrations are given for easy understanding and referencing.

It focuses on students as supervisor, tour planner, tour manager, trainer and tour executive and prepare them for new assignments, duties, and responsibilities.

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