The dynamic shift towards sustainability and protection of environment by the consumer has led to major changes in the marketing strategies. Marketers are focusing towards developing green products and marketing them with the help of sustainable green marketing practices, the shift towards environment protection and creation of green marketing strategies have led development for better marketing practices all over the world and in India. Green Marketing is a mechanism to achieve sustainability and environmental protection, where sustainability has become a great issue in the world and the world has become more conscious towards the environment protection. Green marketing is still in the evolving phase in India.There are lots of opportunities available for the marketers to use these practices efficiently. This would really help for a positive change if strict protocols are made by the government bodies to support and whole of the world follows the same. As it become essential for all of us to work together towards protection of our environment. The main aim of this book is to develop the conceptual and practical understanding of Environmental marketing, Green Branding, Green washing, Consumer Behavior, Electronic Banking, Green Advertising, Green Consumerism, Green Marketing Risk Management, Social Media Sustainability and other important issues relating to green marketing and sustainable development. We are of firm belief that the Book will be helpful to researchers, scholars, corporate executives, government officers, NGOs and other activist from different disciplines in conducting research and creating awareness about green marketing and sustainable development.
