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Television and Radio Broadcasting / Ramanujam, R.C.
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Television and Radio Broadcasting
Ramanujam, R.C.
 
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List Price : US$ 41.49
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  Book ID : 37655
  ISBN-10 : 81-313-1111-2 / 8131311112
  ISBN-13 : 978-81-313-1111-0 / 9788131311110
  Place of Publication : Delhi
  Year of Publication : 2011
  Edition : (First Edition)
  Language : English
  Bib., Index, 23 cm.
   
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 CONTENTS
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CONTENTS:-
1. Introduction to Broadcasting
2. Radio as a Mass Medium
3. Radio Broadcast Management
4. Community Radio
5. Modern Technologies in Radio Broadcasting
6. Television as a Mass Medium
7. Television in India
8. Direct-to-Home Television Service
9. Development Broadcasting
10. Ethical Issues in Broadcasting
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 DESCRIPTION
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The main objective of this book is to familiarise readers with the recent trends and developments that are taking place in television and radio broadcasting. It reflects on various dimensions of broadcasting scenario in India. The elaborate profile, resources and service offered by AIR, Doordarshan and private broadcast services are described. It is hoped that the book will serve as a valuable reference took for researchers, students, media professionals, policy planners and the general public.
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