Business Communication is known simply as "communications." It encompasses a variety of topics, including marketing, branding, customer relations, consumer behaviour, advertising, public relations, corporate communication, community engagement, research and measurement, reputation management, interpersonal communication, employee engagement, online communication, and event management. It is closely related to the fields of professional communication and technical communication.
In business, the term communications encompasses various channels of communication, including the internet, print (publications), radio, television, ambient media, outdoor, and word of mouth. |
