In the simple language we cany say that this book describes the industry in relation to social trends and cultural patterns. It will help you develop the leadership skills that are so important in this dynamic industry. Perhaps the most striking contemporary trend affecting the hospitally industry is "globalization." Nations no longer exist in quiet independence but in growing, mutal dependence. As a result. Western countries and cultures have begun to recognize the strength, vitality, and complexity of other nations and cultures. This book has been prepared with a deep appreciation of other traditions and cultures. But it is not an "international'' book in the sense that all cultural and historical forms of hospitality are represented. The authors acknowledge that their own cultural heritages and industry experiences arc limited.
One historical aspect of hospitality is the obligation to treat strangers with dignity, to feed them and provide them drink, and to protect their safety. As the world becomes increasingly "smaller" and aware of its vast diversity, this "spirit of hospitality" seems especially important. This book invites you to share in this spirit.