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Journalism Advertisement and Public Relations / Bisht, M.S.
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Journalism Advertisement and Public Relations
Bisht, M.S.
 
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List Price : US$ 43.80
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  Book ID : 36959
  ISBN-10 : 81-7884-795-7 / 8178847957
  ISBN-13 : 978-81-7884-795-5 / 9788178847955
  Place of Publication : Delhi
  Year of Publication : 2011
  Edition : (First Edition)
  Language : English
  272p., Bib., Index, 23 cm.
   
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 CONTENTS
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CONTENTS:-
1. Introduction
2. Advertisement
3. Principles of Public Relations Practice
4. Evaluation and Communication Psychology
5. Practitioner Culture- Why We Do What We Do
6. Gathering and Interpreting Information
7. Evaluation Structures and Processes
8. Developing a Media Evaluation System
9. Evaluation in Practice-Case Studies
10. Objectives and Objective Setting
11. Relationship and Crisis Communication Measurement
12. The Challenge of the Online Environment
13. Future Development
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 DESCRIPTION
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The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves. A distinct difference between PR and advertising is their extent of message control. When, where, and how an advertisement runs is quite controllable. Ad space purchased in the right format (i.e. broadcast, radio, print, online, sky writing, floating barge) means one has inherent control over what massages are communicated.
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