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Media Organization and Management: Issues and Challenges / Swami, S.K.
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Media Organization and Management: Issues and Challenges
Swami, S.K.
 
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List Price : US$ 46.54
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  Book ID : 36945
  ISBN-10 : 81-7884-797-3 / 8178847973
  ISBN-13 : 978-81-7884-797-9 / 9788178847979
  Place of Publication : Delhi
  Year of Publication : 2011
  Edition : (First Edition)
  Language : English
  280p., Bib., Index, 23 cm.
   
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 CONTENTS
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CONTENTS:-
1. Introduction
2. Applying Total Quality Management to Media
3. Organizing, Planning and Controlling Production
4. Functions of Management
5. Principles and Practice of Organization
6. Nature and methods of Control in Management
7. Office Organization and Management
8. Personal Management
9. Group Dynamics and Behaviour
10. Morale
11. Change – Its Resistance and Management
12. Individual Behaviour, Formal and Information Relations
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 DESCRIPTION
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In a recent approach to concept of management, it has been stated to be “the process of setting and achieving objectives y influencing human behavior within a suitable environment. Manager, on the other hand, create the environment that is conducive to the performance of acts by other individuals, acts that will accomplish the firm’s objective, commonly called the firm’s goal as well as achieve one or more objectives of the participating “individual.” It has been further observed that “Determining the collective objective of an undertaking and generating an environment for their achievement, therefore, is the total function of a manager.”
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