spacer
Saujanya books, indian books, books from india, tibetan books, tibetan texts, tibetan pecha, tibetan pechas, book store, bookstore, book shop, bookshop, book india, buy books online, online book store, online bookstore, buy books, books online, india book store, book from india, book shop india, bookshop in India, book seller in India, indian book store, online bookshop, wholesale book sellers, discount books store, indian authors books, online book store india, discount book seller, all subjects books, books from india, book publisher in india, online discount books, indian book seller, india books, book shopping, book distributor in India, wholesale book distributor
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar

Welcome to www.saujanyabooks.com

spacer
 view Items
Total Title : 0
spacer
Sign In | Recommend Site
spacer
spacer
spacer
boxsearch
spacer
   
spacer
   
spacer
  Advanced Search
spacer
spacer
spacer
spacer
 
cards
spacer
 
 
 Book Details
arrow
spacer
spacer
Media Research Methodology / Sikka, S.K.
spacer
 
Media Research Methodology
Sikka, S.K.
 
  add
List Price : US$ 43.80
Our Price : US$ 35.04

You Save 20% + FREE DELIVERY WORLDWIDE
 
  recommend
spacer
 PRODUCT DETAILS
spacer
spacer
  Book ID : 36765
  ISBN-10 : 81-7884-465-6 / 8178844656
  ISBN-13 : 978-81-7884-465-7 / 9788178844657
  Place of Publication : Delhi
  Year of Publication : 2009
  Edition : (First Edition)
  Language : English
  288p., Bib., Index, 23 cm.
   
spacer
 CONTENTS
spacer
CONTENTS:-
Preface
1. An Introduction to Mass Media Research
2. Areas of Mass Media Research
3. Antisocial and Prosocial Effects of Media Content
4. Agenda Setting by the Media
5. Media Studies and Research
6. Scientific Methods of Research
7. Media Research in India
8. Media Management and Research
spacer
spacer
 DESCRIPTION
spacer
This book covers the state of media and communication research its development, present status, and future potential. It is addressed to students, researchers and media professionals seeking an in-depth treatment of the field. In recent years, media studies have gone through a process of convergence between social sciences and humanities, quantitative and qualitative approaches. This book presents the diverse theoretical sources of current media studies and provides examples of different research techniques. It also outlines the profile of this academic field, as it relates to the rest of the academy and to contemporary society. To serve as an accessible yet comprehensive handbook, the volume includes a number of features.
spacer
   
spacer
 
 
 

 

 

 
 
COPYRIGHT © 2001-2023, SAUJANYA BOOKS HOW TO ORDER I PAYMENTS I SITE MAP I FEEDBACK I CONTACT US
Sitemap RSS Feed Sitemap    SAUJANYA BOOKS : 165-E, Kamla Nagar, Delhi - 110007 (INDIA)