CONTENTS:- Preface 1. An Introduction to Mass Media Research 2. Areas of Mass Media Research 3. Antisocial and Prosocial Effects of Media Content 4. Agenda Setting by the Media 5. Media Studies and Research 6. Scientific Methods of Research 7. Media Research in India 8. Media Management and Research
This book covers the state of media and communication research its development, present status, and future potential. It is addressed to students, researchers and media professionals seeking an in-depth treatment of the field. In recent years, media studies have gone through a process of convergence between social sciences and humanities, quantitative and qualitative approaches. This book presents the diverse theoretical sources of current media studies and provides examples of different research techniques. It also outlines the profile of this academic field, as it relates to the rest of the academy and to contemporary society. To serve as an accessible yet comprehensive handbook, the volume includes a number of features.