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Media Policy and Globalisation / Swami, Shashi Kant
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Media Policy and Globalisation
Swami, Shashi Kant
 
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List Price : US$ 44.78
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  Book ID : 36762
  ISBN-10 : 81-7884-450-8 / 8178844508
  ISBN-13 : 978-81-7884-450-3 / 9788178844503
  Place of Publication : Delhi
  Year of Publication : 2009
  Edition : (First Edition)
  Language : English
  288p., Bib., Index, 23 cm.
   
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 CONTENTS
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CONTENTS:-
Preface
1. Media:  Recent Studies
2. Theories and Introduction
3. Media Control:  Open Communication Technologies
4. Mammography and its Significance
5. The Intellectual Property
6. Culture and Democracy
7. The Role of Mass Media Today
8. Mass Media and Communication
9. Media in India
10. Media Globalization
11. World Media Trends

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 DESCRIPTION
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Media and communications has played a vital role in globalization by being an enabler of globalization and a transformation agent of social, cultural, and political structures. The paper discusses two possible futures for the media and communications component of globalization: the commercialization of media sectors and outputs creating media and communications products or fulfilling more human needs and rights through media and communications. The latter is least likely to occur unless a more balanced distribution of power amongst the multilateral system, government, private sector, and civil society is established working to promote the human rights agenda. The paper suggests international institutions should use the global media framework to put the needs of people first, and so reforming the structure of global governance is necessary to change the way media and communications is governed towards a more social direction.
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