CONTENTS:- 1. Introduction 2. Conceptual Vision of Consumer Market and Consumer Buying Behaviour and its Implicatinos to Business Organization 3. Present Scenario of Consumer Markets of Manipur 4. Presetn Scenario of Consumer Buying Behaviour in Manipur 5. Consumer Buying Decisions vis-avis Promotional Strategies and Reference Groups 6. Marketing Strategy Development for Non Durable Goods.
In this book the author has made an attempt to integrate the consumer market and consumer behaviour and the marketing strategies with special reference to nondurable goods (toilet soap) and durable goods (TV).