Encyclopaedia of Retail Chain Management; 3 Volumes
Ahmad, Shehzad (Dr.)
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Book ID : 35865
ISBN-10 : 81-8318-892-0 / 8183188920
ISBN-13 : 978-81-8318-892-0 / 9788183188920
of Publication :
of Publication :
Edition : (First Edition)
Language : English
Bib., 23 cm.
CONTENTS:- Vol.-I 1. Introduction 2. Significance of Retailing 3. Chain Stores 4. Historical Backdrop 5. Logistics of Retailing 6. Developing Products 7. Goods Distribution 8. Retail Methods Vol.-II 1. Retailing and Wholesaling 2. Supply Network Vol.-III 1. The Forecasting 2. Detemination of Price 3. Stock Assortments 4. Controlling Stocks 5. The Profit 6. System of Book-keeping 7. Margin Percentages 8. Movement of Merchandies 9. Strategy of Marketing 10. Power of Consumer
Business world is growing fast. Today, retailing is one of the fastest-growing segments of economy. As one of the nation's largest employer, the retail industry provides excellent business opportunities. Brand identity becomes important for the success of a business and building brand identity becomes easier, if a retailer opens up multiple outlets. A business chain is a network of physical business locations, which all provide similar services or products, and share a brand. A retail chain is a type of business chain. All units inevitably share some degree of central management, supply chains, training programmes and personnel also. They tend either to be parts of a single company or franchise, in which individual store owners get license for the use of the shared brand, training, and know-how. Chains of both main sorts tend to make purchases and licensing agreements as a single entity. Being relatively, a new discipline, it requires an exclusive guide for scholars, students and professionals. Hence, this work: Encyclopaedia of Retail Chain Management.