This book in the encyclopaedia of sports has been designed to cater to the needs of those who already are or contemplating a career in the field of sports administration. With the kind and amount of financial aid that goes into the management of sporting events, the spectator and audience expectation, and the media and publicity coverage, a sports administrator needs to have an understanding of not just business, but has to combine his managerial acumen with the insight of a sportsperson.
The book is a comprehensive manual which takes an in-depth look into the management of sport, right form individual athletes to teams, from sporting venues to media coverage, making an extensive exploration of the issues which comprise administration. .It takes a pragmatic approach to the topic, taking into account 'current practices, trends and developments in the field. Guiding readers on effective sports administration, it also gives experience-based insight, which can prove highly resourceful.