A small business manager is so closely involved in the firm’s operation that he never recognizes its primary problem areas. The typical owner, working with the firm’s problems daily, finds it difficult to view them objectively. As a result, he has difficulty assessing the need for changes in policies and procedures to meet fast-changing business conditions.
The present book is designed to assist the small business manager in candidly and weaknesses and defining opportunities and potential difficulties. It offers pertinent suggestions for improving managerial and business performance. It will serves as an authentic reference tool for the owner to create a plan to improve the company’s performance. Students of small business management will find this book useful in performing consulting services for small businesses.