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Brand Management / Chaurasia, Harish
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Brand Management
Chaurasia, Harish
 
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List Price : US$ 38.80
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  Book ID : 32645
  ISBN-10 : 81-7880-329-1 / 8178803291
  ISBN-13 : 978-81-7880-329-6 / 9788178803296
  Place of Publication : Delhi
  Year of Publication : 2008
  Edition : (First Edition)
  Language : English
  viii, 286p., Figs., Tables, 23 cm.
   
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 CONTENTS
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CONTENTS:-
Preface
1. Foundations of Brand Management
2. Meaning of Brands
3. Corporate Branding
4. Classic Branding
5. Effective Branding
6. Brand Strategy
7. Catalysts for Branding
8. Language of Branding
9. Brand Development
10. Brand Valuation
11. Brand Equity
12. Brand Sense
13. Global Branding
14. Multiple Channel Branding
15. Measuring Brand Personality
16. Customer Equity Marketing
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 DESCRIPTION
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This book on brand management takes an in-depth look into all that entails the functioning of this field. it takes a look all that comprise the principles and foundations of this form of management, charting its history, chronicling its foundations, and the current trends and practices which enclose it. It also embarks upon a comprehensive discussion of all that comprise of the issues which pose as problems for the field. Case-studies have been included which serve to foster an understanding of the practical applications of this field. Compendious and informative, it is hoped that the book serves well for all managers who may feel the need to get acquainted with brand management in all its aspects.
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