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Digital Media: Building the Global Audience / Ganesh, T.K. (Dr.)
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Digital Media: Building the Global Audience
Ganesh, T.K. (Dr.)
 
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List Price : US$ 34.79
Our Price : US$ 27.83

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  Book ID : 31696
  ISBN-10 : 81-89012-11-8 / 8189012118
 
  Place of Publication : Delhi
  Year of Publication : 2006
  Edition : (First Edition)
  Language : English
  218p., Bib., Index, 23 cm.
   
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 CONTENTS
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CONTENTS:- News Media in Digital Age; Digital News Media: Opportunities and Challenges; Independent Media in Digital Environment; Online Media and the Interactivity; Digital Future of Mass Media; Audience Participation in Journalism; News Values in Digital Age; Ethical Issues of Digital New Media.
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 DESCRIPTION
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Traditionally centralised news-gathering and distribution is being augmented by what's happening at the edges of increasingly ubiquitous networks. People are combining powerful technological tools and innovative ideas, fundamentally altering the nature of journalism in this new century. This book gives a very through overview to the modern trends in the media environment. It details the important considerations when exploring a collaborative effort between audience and media professionals, online communities, webbloggers, teachers, students, researchers and anyone who is serious about learning how new technologies are changing the media landscape and building the global audience.
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