CONTENTS:- 1. The Media Management. 2. Theory of Communication. 3. The Media Planning. 4. Public Relations in Management Function. 5. Public Relations-Management and Practices. 6. Role of Media: A Realistic Approach. 7. Group Formation to Group Mobilization for Media Management. 8. Media Organisations. 9. Organisation Communications. 10. The Air Network. 11. Television Policy in India. 12. Satellite Television and Development in India. 13. Television and Video Flow in to India. 14. Doordarshan: A Critique Glance. 15. Mass Communication Research. 16. Content Analysis - Its Importance and Relevance in Programming. 17. Media Needs of Women and Children. 18. Radio in Support. 19. Four Site Stories for the Insat producer.
The present book will help broadcasters, advertising management software vendors and infrastructure providers quickly develop media and content - management applications that cut costs and increase sales. Simplify and automate steps of on demand delivery management of digital rights pre-processing and access management. Exploit demographic data and subscriber preferences with personalize programming and advertising. Monitor network and equipment status, alarms and performance in real-time.