CONTENTS:- Role of advertising in marketing process; Process of communication; Stimulations of primary of selective demand; Media planning; Advertising campaign; Media strategy; Advertising budgeting; Advertising organizations; Consumer behaviour; Distribution decisions; Publicity plans; Emergence of service marketing; Role of creative strategies and pubic relations in India.
DESCRIPTION
"Advertising Management" as a paper is being taught at MA [Econ], M.B.A. M.Com and other management courses at various universities and institutions. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.
