CONTENTS:- Communication spectrum; Audio-Visual aids and extension communication spectrum; Audio-visual aids and extension communication; Interpersonal communication in extension; Numerical data communication; Educational broadcasting in national perspective; British broadcasting corporation [BBC] and its educational broadcasts; Radio and Mother-Child care; Educaitonal Radio and Television; Formative evaluation; Broadcasting communication for rural development; What is political broadcasting?; Trends in political communication; Video programme packages: Preparation strategy; Women's empowerment through Radion; Educational broadcasting; Public relations in India; Communicaiton throug press.
DESCRIPTION
The current information technology [IT] boom has revolutionised the communication tremendously all over the world. Simultaneous growth of literature on mass communication is amazingly very vast.