CONTENTS:- Part I: Agriculture farming system; Part II: Dairy form/enterprise; Part III: Rural communication and technologies; Part IV: Rural transportation; Part V: Rural marketing.
DESCRIPTION
Agricultural marketing is characterised by the involvement of a large number of functionaries andduplication of functions in the process of distribution of produce from the producers to research which will aim to vertical and horizontal integration of marketing functions and functionaries so as to reduce the cost of marketing and ensure a fair price to the growers and consumers alike.
