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Purchase Decesion and Consumer Behaviour / Vinayagamoorthy, A. (Dr.)
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Purchase Decesion and Consumer Behaviour
Vinayagamoorthy, A. (Dr.)
 
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List Price : US$ 35.51
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  Book ID : 30704
  ISBN-10 : 81-86771-36-0 / 8186771360
 
  Place of Publication : Delhi
  Year of Publication : 2006
  Edition :
  Language : English
  23 cm.
   
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 CONTENTS
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 DESCRIPTION
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This book is designed in such a way that it covers the relevant syllabi of the universities in India. The book presents a comprehensive coverage of the subject with examples from the Indian scenario. The book stresses on purchase desicion and consumer behaviour and clearly explains the five stages of problem recognition, information search, information sources, evaluation of alternatives and factors influencing the consumer in the decision making process. It also explains outlet selection and purchase.
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