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Marketing of Processed Fruit and Vegetable / Choudhury, Monalisa & Barua, Nayan
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Marketing of Processed Fruit and Vegetable
Choudhury, Monalisa & Barua, Nayan
 
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List Price : US$ 54.48
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  Book ID : 30538
  ISBN-10 : 81-7035-365-3 / 8170353653
  ISBN-13 : 978-81-7035-365-2 / 9788170353652
  Place of Publication : Delhi
  Year of Publication : 2014
  Edition : (Reprint)
  Language : English
  ix, 197p., Tables, Bib., Index, 23 cm.
   
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 CONTENTS
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 DESCRIPTION
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This book depicts the marketing scenario of the food processing industries. The whole work is divided into eleven chapters which throws light into the various aspects of the food processing industries stretching from the supply of raw materials, market demand, problems, prospects, government assistance to the industry and consumer behaviour towards processed foods. The whole work lay special emphasis on the marketing problems faced by the processed food industry in relation with the financial and infrastructural problems. The crux of the study cover the entire gamut of the subject ranging from transportation, preservation, distribution, packaging, training of personnel, promotional problems, raw materials and competitiveness of the product in terms of quality and price.
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