CONTENTS:- Preface; 1. Theoretical Aspects of Visual Communication; 2. Semiotics and Visual Communication; 3. Development of Visual Media Communication; 4. Language of Pictures; 5. Functions of Graphics; 6. Film Communication; 7. Symbolic Forms; 8. Ethnographic Films; 9. Visual Communication in Digital Age;
Visual communication has emerged in the 21st century as the industry with the biggest increase in demand for skilled professionals. Today, our society has become more mobile, and an increasing number of people now look to graphic interface devices to give them visual information wherever they are, whenever they want it. From corporations to governments, there exists a new-found awareness of how important visual communication is in creating and maintaining a desirable "image" as conveyed through the media. This book is designed to provide readers with a comprehensive knowledge of visual expression as a means of communicating information. Students and academics in communications, media and technology will find the contents of the book of utmost use.