With a foreword by Sri La Sri Muthukumaraswamy Thambiran Swamigal; xiii, 289p., Figs., Tables, Index, 23 cm.
CONTENTS
CONTENTS:- 1. Entrepreneurship Concepts and Characteristics; 2. Competing Theories of Entrepreneurship; 3. Growth Strategies of Entrepreneurship; 4. Competencies of an Entrepreneur; 5. Entrepreneurial Motivation; 6. Dimension of Entrepreneurial Environment; 7. Women entrepreneurs- Challenges and Prospects; 8. Success of Women Entrepreneurs; 9. Marketing Practices Used by Entrepreneurs: An Empirical Study; 10. Rural Entrepreneurship; 11. Entrepreneurial Mobility; 12. Entrepreneurship Development Programmes in India; 13. Project Management; 14. Government Assistance, Substance for Entrepreneurs; 15. Financial and Marketing Assistance for Entrepreneurs; 16. Venture Capital Finance and Entrepreneurial; 17. Commercial Banks in Financing to Small Entrepreneurs; 18. Legal Issues and Initiatives for Promotion of Entrepreneurship; 19. Total Quality Management Philosophy; 20. Small Enterprises and International Business; 21. Growth of SSI Sector -An Analysis; 22. Customer Relationship Management (CRM) in Entrepreneurship; 23. Problems of Entrepreneurs; 24. Entrepreneurial Failures -Cause and Cures; 25. Sickness and Survival of Entrepreneurs.
DESCRIPTION
Like other economic concepts, entrepreneurship has been a subject of much debate and discussion in a developing economy an entrepreneur is a talented person who should have capacity to assume risk, the ability to innovate and to initiate and the capacity to marshall resources. Developing an entrepreneurial culture in the attentions of development planners, policy makers, social scientists and administrators. This book explains the various aspects of Entrepreneurial development in 25 chapters authored by leading professors of different universities and colleges, Comprehensiveness, analytical, simplicity and clarity re the salient features of the book. It gives several useful information to the students, administrators, financial institutions and entrepreneurs.
