CONTENTS:- Introduction; Basic Concepts; Public Opinion; Aims and Objectives; Significance Elements; Role in Crisis Management; Technical Aspects; Scope and Sphere; Economic Aspects; The Copy Right; Two Way Process; Good Communication; Information Culture.
DESCRIPTION
Public Relations is relatively a new area in the world of business and industry. Promotion of ideas opens avenues for new venture and development and growth of all trades. This book, exhaustive and comprehensive, in its own right is a good addition to a few goods books on the subject.