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Introduction to Advertising and Public Relations / Kundra, Shipra
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Introduction to Advertising and Public Relations
Kundra, Shipra
 
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List Price : US$ 44.78
Our Price : US$ 35.82

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  Book ID : 29427
  ISBN-10 : 81-261-2465-2 / 8126124652
  ISBN-13 : 978-81-261-2465-7 / 9788126124657
  Place of Publication : Delhi
  Year of Publication : 2005
  Edition :
  Language : English
  23 cm.
   
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 CONTENTS
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CONTENTS:- Introduction to Advertising; Nature and Scope and Advertisements; Social in Advertising India; Creativity in Advertising; Electronic Media in Advertising; Nature and Scope of Public Relations; Public Relations Methods; Objectives; Classification and Institutions of Advertising; Advertising Agencies; Print Media in Advertising; Introduction to Public Relations; Career Prospect and Functional Role of Public Relations; Professional Organisations etc.
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 DESCRIPTION
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Currently, Advertising and Public Relations are the much sought after professional courses with vast potential of employment and career opportunities the world over. This book is designed as an introductory text to the above course, encompassing vital information on all pertinent aspects.
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