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Media Management (For Degree / P.G. Diploma Courses in Journalism and Media Communication) / Kundra, S.
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Media Management (For Degree / P.G. Diploma Courses in Journalism and Media Communication)
Kundra, S.
 
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List Price : US$ 35.81
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  Book ID : 29425
  ISBN-10 : 81-261-2458-X / 812612458X
  ISBN-13 : 978-81-261-2458-9 / 9788126124589
  Place of Publication : Delhi
  Year of Publication : 2005
  Edition : (First Edition)
  Language : English
  vii, 336p., 23 cm.
   
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 CONTENTS
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CONTENTS:-
1. Starting of Newspaper and Magazines;
2. The English Press in India;
3. History of Indian Press;
4. Development of Print Media;
5. Information Technology and Print Media;
6. Small and Medium Newspapers;
7. Status of Radio and Television;
8. Newspaper Organisation and Management;
9. New Dimensions of the Print Media;
10. General Organisation of the Newspaper;
11. Problems and Prospects of Newspaper Industry;
12. Media and Professionals Organisations;
13. The Prasar Bharti Act, 1990.
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 DESCRIPTION
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"Media Management" as a paper is being taught at the various diploma, degree and post graduate levels in Media Communication and Journalism at various universities and institutions. This book is designed as an introductory text to the above papers, encompassing vital information on all pertinent aspects. The major topics dealt in this book are-Starting of Newspapers and Magazines; Newspaper Organisation and Management; The English Press in India; New Dimensions of the Print Media; Problems and Prospects of Newspaper Industry; Small and Medium Newspapers; Media and Professional Organisations; Status of Radio and Television; The Prasar Bharati Act, 1990 etc.

It is hoped that all those will benefit from the contents of this book for who it is meant.
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