CONTENTS:- Chapter 1: Introduction: International business; Chapter 2: Methods of entry in International business; Chapter 3: Factors influencing international business and risk analysis; Chapter 4: Foreign direct investment; Chapter 5: Multinational corporations; Chapter 6: Globalisation concept & Practices; Chapter 7: World Trade Organisation; Chapter 8: Doing Business with NAFTA; Chapter 9: Business with European Union; Chapter 10: Business and ASEAN; Chapter 11: Doing business with Gulf Co-operation council; Chapter 12: Business with Latin American countries; Chapter 13: Doing Business with Sub-Saharan Africa; Chapter 14: Trade Theories; Chapter 15: Trade Barriers; Chapter 16: International Logistics; Chapter 17: Intellectual property rights; Chapter 18: Offshore Banking; Chapter 19: Cross Cultural Communication; Chapter 20: Business Process Outsourcing;
International business has become a necessary way of life for both nations and corporate in order to grow and survive in the global economy. The first edition of this book embarks on various methods of operations in international business, recent developments in the world economy and their implications in international business. Strategic approaches that can be used by the business community to explore and prosper in different countries have also been analysed. It emphasizes the challenges and opportunities being encountered by small and medium-scale industries and large multinationals.