CONTENTS:- Communication: Definition and Meaning; Communication Excellence; Communication Skills; Accuracy and Strong Relationships; Leadership; Empowerment; Building Teams; Managing Change; Ins and Outs of Communication; Managing Communication; Communication Departments; Communication Practitioners; Meaningful Expectations; External Communication; Role of IT; Benefits of Communication Management.
Communication is the central skill any manager can possess. It is the link between ideas and action. It is the process that generates profit. It is the emotional glue that binds humans together in relationships, personal and professional. To be without the ability to commu8nicate is to be isolated from others in an organisation, an industry or a society. To be skilled at it is to be at the heart of what makes enterprise, provate and public, function successfully. This book focuses on the processes involved in management cocmmunicationa nd concentrates on ways in which management students and concentrates on ways in which management students and entry-level managers can become more effective by becoming more knowledgeable and skilled as communicators.