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Strategic Planning and Business Policy / Nanjundaiah, R. & Ramesh, S.
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Strategic Planning and Business Policy
Nanjundaiah, R. & Ramesh, S.
 
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List Price : US$ 52.01
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  Book ID : 27728
  ISBN-10 : 81-7866-238-8 / 8178662388
  ISBN-13 : 978-81-7866-238-1 / 9788178662381
  Place of Publication : Delhi
  Year of Publication : 2003
  Edition :
  Language :
  23 cm.
   
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 CONTENTS
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CONTENTS:- Introduction; Overview of Strategic Management; Assessing the External Environment-Situation Analysis-Opportunities and Threats analysis-some Indian Cases; Technological Forecasting; Internal Analysis of the Company - Key Success Factors-Competitive Advantage; Industry Evolution process and competitive Advantage; Strategic planning Department-Indian Case Studies; Merger [Takeover-Entry into New Business] - India Case Studies; Expansion Strategy - Growth Strategy; Role of Top Management - Task of Top Management; Functional Areas Structure- Marketing, Finance HRM, R&D and Production; Production Management; Financial Planning - Capital Budgeting; Systems Approach to Personnel/HRM; Marketing; Annual Objectives and Budgetary Control and MIS; Organisational Behaviour; Do Indian Companies Survive.
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