CONTENTS:- 1. Fundamental Aspects; 2. The Backdrop; 3. Social Orientation; 4. Basic Principles; 5. Practical Aspects; 6. Professional Aspects; 7. Organisational Structure; 8. Team Work; 9. Art of Expression; 10. News Sources; 11. Art of Reporting; 12. Editor's Role; 13. Relevance of Media.
Mass Media is the vehicle of mass communication, which has traversed a long journey from crude primitive modes to modern sophisticated means, we see now, "The media is the passage" say Marshal Me Luhan. "Tomorrow's people don't actually read the newspaper they get into them every morning like a hot bath" is another comment of Mc Luhan referring to revolutionary changes in mobile technology structures that he believed would occur within a not too distant future. In the light of present digitization, an explosion of multiple channels and information flow over, his meaning seems eminently clear. This relates the story of mass media. An elaborate account of mass media/its growth and development, its types manifestations and other vital pertinent issues are given in this book. Definitely, this will prove a vide mecum to one and all in the field.