CONTENTS:- Acknowledgement; Prologue; Foreward; Blessings; Editorial; List of Contributors; 1. Cognitive Horizon; 2. Recognizing Human Resources; 3. Towards Achieving Organizational Excellence; 4. Influencing Consumer Behaviour; 5. Copying the Behavioural Manifestations;
In the age of industrial advancement, technological revolution, globalization, computer based information processing and fastness mindism of the modern man need corresponding changes in organisational setting and managerial functions inviting many challenges and widening oppertunities for acheving organisational excellence.