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The Essence of Tourism Development: Dynamics Philosophy and Strategies / Raina, A.K. & Agarwal, S.K.
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The Essence of Tourism Development: Dynamics Philosophy and Strategies
Raina, A.K. & Agarwal, S.K.
 
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List Price : US$ 44.78
Our Price : US$ 35.82

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  Book ID : 24383
  ISBN-10 : 81-7625-527-0 / 8176255270
  ISBN-13 : 978-81-7625-527-1 / 9788176255271
  Place of Publication : Delhi
  Year of Publication : 2004
  Edition : (First Edition)
  Language : English
  xii, 416p., Figs., Tables, Bib., Index, 23 cm.
   
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 CONTENTS
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CONTENTS:-
1. An introduction to the tourism industry.
2. Tourism organisational set up and planning patterns.
3. Tourism marketing strategies.
4. Measuring and forecasting the tourist demand.
5. Socio-economic impact assessment.
6. Infrastructure of tourism.
7. Problems of tourism Industry.
8. Eco-tourism: A sustainable option.
9. Future of tourism industry.
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 DESCRIPTION
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This book represents the various aspects and elements that govern the tourism industry. The central objective of this book is to understand some realistic planning and promotional measures, establishing strategies, human resource developmental issues and other operating procedures in the management of tourism industry. The book gives answers to the following points:-

Why people travel and how that process can be further accelerated?
How to examine the financial feasibility of tourism industry with economic impact assessment?
To understand an existing tourism planning and patterns in the light of their viability, effectiveness, limitations and human resource management patterns.
How to measure new "Mantra" for tourism leading to environmental sensitivity?
How to establish management efforts and strategies, which will lead to competitive advantage?

The students of master of tourism management, hotel management, travel agency training programme, would find this book useful. This study will also be of interest to the planners, policy makers, educators and professionals at different levels in governments; universities and the bodies of professional accounts in the field of tourism, travel and hospitality trade.

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