CONTENTS:- Preface; 1. Protecting the environment through accreditation of ecotourism operators: a planning tool; 2. Ecotourism and community development: Diaoluoshan National Forest Park, Hainan, China; 3. Regional tourism information centres: a case for community involvement in tourism promotion: an Australian model for Indian consideration; 4. Tourist motivation: past, present and future; 5. Integrating tourism and resources sustainability: from resource economics to eclectic marketing; 6. Strategies for ecotourism development in mountainous environments; 7. Tourism and information technologies: past, present and future; 8. Generation Y: building a future through volunteer tourism? 9. Yield management: issues for tourism and hospitality strategic decision making; 10. Hotel management and tourism policy in Greece: a critical assessment; 11. Using revised business process reengineering methodology as an improvement tool for tourism; 12. Research and indigenous tourism--cultural collision or collaboration; 13. Issues in intellectual property rights: the role of tourism in safeguarding the integrity of cultural icons; 14. Study on the tourist sustainability of the eco-tourism destination; 15. Tourism marketing in India: an overview; 16. An introduction to urban tourism destination management; 17. New tourism enterprises and the complexities of sustainable development policy: the case of the Cairngorm Funicular Railway; 18. The web as a strategic marketing tool for independent tourism and hospitality businesses: branding and the battle on the search engines.
DESCRIPTION
Tourism and Hospitality plays a vital role in promoting goodwill among the people and socio-economic development of the country. This industry brings together the people of different cultures and helps in developing good relations among different countries. This industry earns large foreign exchange reserves and creates direct and indirect employment opportunities to a very large section of society. Besides promoting handicrafts and fine arts of a nation, it helps in preserving the nature’s beauty, cultural heritage of the land, and strengthens the process of national integration and universal brotherhood. In millennium year, tourism comes surging forward as a movement with a new look adding luster to the nation.
