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Brand Management / Verma, Harsh V.
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Brand Management
Verma, Harsh V.
 
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List Price : US$ 25.43
Our Price : US$ 20.34

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  Book ID : 12528
  ISBN-10 : 81-7446-275-9 / 8174462759
 
  Place of Publication : Delhi
  Year of Publication : 2006
  Edition : (Reprint)
  Language : English
  x, 273p., Index, 25 cm. (First Edition published in 2002)
   
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 CONTENTS
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CONTENTS:- Preface; Competition and Brand; Concept of a Brand; Brands and Consumers; Brand Equity; Brand Inside and Outside; The Extensions; Brand Over Time; Brand and Firm.
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 DESCRIPTION
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This book focuses on key decision areas of managing a brand. The theoritical constructs are combined with relevant examples and cases from the contemporary marketing scene. This makes the text of the book user friendly.
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