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Strategic Management and Marketing, 3rd Edition / Singh, Narendra
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Strategic Management and Marketing, 3rd Edition
Singh, Narendra
 
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List Price : US$ 64.74
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 PRODUCT DETAILS
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  Book ID : 10746
  ISBN-10 : 93-5051-526-1 / 9350515261
  ISBN-13 : 978-93-5051-526-6 / 9789350515266
  Place of Publication : Delhi
  Year of Publication : 2012
  Edition : (Third Edition)
  Language : English
  440p., App., Gloss., 25 cm.
   
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 CONTENTS
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CONTENTS:-

PART I : BASICS OF MANAGEMENT IN PRACTICE:
Introduction to Part-I
1. Management in Practice
2. Organisations and Management Process
3. Management and Organisation Structure
4. Management and Manager
Conclusion of Part-I

PART II : STRATEGIC MANAGEMENT:
Introduction to Part-II
5. Strategic Management - Concept and Practices
6. Strategic Management and Product Pricing
7. Strategic Management and Technology
8. Business and Economic Environments - Scanning and Appraisal
9. Formulation and Implementation of Strategies
10. Advanced Strategic Management in Changing Scenario
Conclusion of Part-II

PART III : SALES AND MARKETING MANAGEMENT:
Introduction to Part-III
11. Sales and Marketing Management - Concepts and Practices
12. Sales and Marketing Management - Organisation and Organisation Structure
13. Market and Marketing Research
14. Product Management
15. Sales Management Functions
16. Strategic Planning and Control
17. Model Building and Models
Conclusion of Part-III

PART IV : GLOSSARY OF MANAGEMENT
Glossary of Management
Appendix

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 DESCRIPTION
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"Strategic Management" is the applications of current and most effective techniques in the practice of management, while "Marketing" as a business activity is the demand of the time to manage and give highest priority.

The book of Strategic Management and Marketing has been divided into four parts:
Part I - Basics of Management in Practice
Part II - Strategic Management
Part III - Sales and Marketing Management
Part IV - Glossary of Management

The contents of the book is on the basis of actual practices. Case studies and live examples in the book have enriched the utility of the book.

The third revised edition of the book has been updated based on the latest syllabus of all the Professional Institutes such as, The Institutes of Chartered Accountants of India, The Institute of Cost and Works Accountants of India, The Institute of Company Secretaries of India, IGNOU, ICFAI and various other management institutes.

Current development in the management techniques and marketing have been suitably included in the third edition of the book.

This book would be very useful to the students as a textbook. This book would also be useful to the working managers and the teaching faculties.

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