This text book is designed for students, teachers and professionals of media and psychology. It covers the traditional topics of media psychology along with the developmental aspects of media influence and the psychology of the audience written within six chapters. The very first chapter introduces scope, application and opportunities of media psychology. Mass media influence on human behaviour is evaluated in the second chapter. The third chapter focuses on the various theories of media psychology, while the theoretical approaches in media research are examined in the fourth chapter. Theories, effects and consequences of media perceptions have been described in the fifth chapter and the last chapter explores the impact of Media on pro- and anti-social behaviour of the audience. This book will be extremely useful for journalists, professionals working in the field of psychology, media and broadcasting. Students of psychology, journalism and mass communications may seek these references very valuable.