What is the relationship between the meanings found in popular art and in forms such as science, religion and ordinary speech? How in modern times is experience cast up interpreted and congealed into knowledge and understanding?
The task before the media is to turn recent advances in the science of culture towards the characteristic products of contemporary life: news stories bureaucratic language, love songs, political rhetoric daytime serials, television drama, talk shows and the wider world of contemporary leisure, ritual and information. It is not the study of the masses or the mass media, but to relate the industrial production of culture and conventions through which it is produced to the wider world of meaning significance and interpretation to an entire way of life. |
