The East has been for centuries or perhaps forever the holy, the sacred source of life. Not only the sun rises in the East, a Gautam Buddha also rises in the East.
The East has produced thousands of mystics. In comparison, the West is very poor, Just as the West has has created great scientists, the East has produced great explorers of one's own being. Still, in its most degraded state, in its darkest era, the East attracts the seeker almost like a magnet.
Those who want to seek the truth, those who want to know themselves, suddenly feel an attraction towards the East.