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New Dimensions of Public Relations and Press / Gulati, Sanjeev
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New Dimensions of Public Relations and Press
Gulati, Sanjeev
 
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List Price : US$ 44.78
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  Book ID : 36767
  ISBN-10 : 81-7884-353-6 / 8178843536
  ISBN-13 : 978-81-7884-353-7 / 9788178843537
  Place of Publication : Delhi
  Year of Publication : 2008
  Edition : (First Edition)
  Language : English
  272p., Bib., Index, 23 cm.
   
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 CONTENTS
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CONTENTS:-
Preface
1. Introduction
2. Astroturfing
3. The Process of Public Relations
4. The Propaganda
5. Agenda setting Theory
6. Government and Mass Media
7. Information Theory
8. The Media On Line
9. Managing the Media
10. The Basic of Press Relations
11. Strategies for Successful Public Relations Marketing
12. Press Release: A Case Study
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 DESCRIPTION
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Public relations is the managing of outside communication of an organization or business to create and maintain a positive image. Public relations involves popularizing successes, downplaying failures, announcing changes, and many other activities. The First World War also helped stimulate the development of public relations as a profession. Modern public relations uses a variety of techniques including opinion polling and focus groups to evaluate public opinion, combined with a variety of high-tech techniques for distributing information on behalf of their clients, including satellite feeds, the Internet, broadcast faxes, and database-driven phone banks to recruit supporters for a client's cause.

Although public relations professionals are stereotypically seen as corporate servants, the reality is that almost any organization that has a stake in how it is portrayed in the public arena employs at least one PR manager. Large organizations may even have dedicated communications departments. Government agencies, trade associations, and other non-profit organizations commonly carry out PR activities.

Public relations should be seen as a management function in any organization.

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