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Mass Media and Contemporary Social Issues / Sikka, S.K.
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Mass Media and Contemporary Social Issues
Sikka, S.K.
 
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List Price : US$ 43.80
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  Book ID : 36761
  ISBN-10 : 81-7884-547-4 / 8178845474
  ISBN-13 : 978-81-7884-547-0 / 9788178845470
  Place of Publication : Delhi
  Year of Publication : 2010
  Edition : (First Edition)
  Language : English
  280p., Bib., Index, 23 cm.
   
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 CONTENTS
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CONTENTS:-
1. Introduction
2. Contribution of Media in Society
3. Television an Effective Communication Channel
4. Information and News Broadcasting
5. Religions Revivalism Through Media
6. Control in the Media
7. Media & Social Change
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 DESCRIPTION
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The mass media have an important role in modern society as the main channel of communication. The stronger and more purposeful the communication channels, the more development the countries and vice versa. The population relies on the news media as the main source of information and the basis on which they form their opinions and voting decisions. Any selection of messages in the mass media will thus have a profound effect on the entire society.

Media Today is the product of over three decades of teaching the introductory course, talking to colleagues around the country about course trends and issues in the scholarly and popular press. The hope is that readers will become critical, media literate consumers of mass media and, if they go on to work in mass media industries, more alert, sensitive practitioners.

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