xiii, 439p., 25 cm. (Encyclopaedia of Journalism in Twenty First Century Series)
CONTENTS:- The fundamentals; Significant features; Goals and motives; Factors at work; Area of influence; The regulations; in times of disaster; Commercial dimensions; Technological dimensions; Mutual cooperation; Popular view; Era of information; Art of presentation; Effective communication; Newspaper printing; Printing of books; Printing technology; Various phase; Production jobs; Global scenario; Analysis.
The institution of public relations arose out of the phenomenal growth of industry in the 19th century in western countries. In fact, good human relation is people getting along well together with the ‘internal’ publics as well as the external publics.