From Idea to Profit: How to Market Innvative Products and Services
Jolly, Adam (Ed.)
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Book ID : 3616
ISBN-10 : 0-7494-4522-X / 074944522X
of Publication :
of Publication :
Language : English
viii, 167p., App., Index, 23 cm.
CONTENTS:- Innovative strategy; Breakthroughs in value; Market-led innovation; Outsmarting the competition; Designing better customer experiences; Value propositions; Pricing: the bigger picture; Intellectual property; Raising funds; Creative behaviour; Creative culture; Creative skills; Products to fit customers; Inspirational leadership; Teaming and networking; Space for innovation; Accelerated solutions; Fast-tracking the commercialization of intellectual property; Technology transfer; R & D tax credits; Inventive marketing; Market planning; Market research; Brand-based innovation; Creating difference, provoking reaction; Product launches; Direct marketing goes interactive; Multiple channels; Appendix: Living innovation feedback form.
- Inspiring advice from the leading exponents of innovation in business. - Shows how to turn innovative ideas and products into money makers. - Invaluable guidance and proven strategies for bringing them to market. The literature of innovation is full of calls to become more creative and inspiring, but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. However, those better equipped to exploit the potential of any breakthrough are often not the original inventors. From Idea to Profit is designed to help innovators capture the full value of their creativity. With contributors including Capgemini's Innovation Centre, Euro RSCG, Saatchi & Saatchi and Interbrand, this book combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance.