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Retail Management / Jha, Madhukant
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Retail Management
Jha, Madhukant
 
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List Price : US$ 48.73
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  Book ID : 35440
  ISBN-10 : 93-80222-14-9 / 9380222149
  ISBN-13 : 978-93-80222-14-1 / 9789380222141
  Place of Publication : Delhi
  Year of Publication : 2009
  Edition : (First Edition)
  Language : English
  viii, 319p., Illus., Index, 23 cm.
   
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 CONTENTS
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CONTENTS:-
1. Introduction
2. The Environment of Retail Management
3. Theories
4. Retail Strategy
5. Retail Marketing Development
6. Retail Buying
7. Retail Logistics
8. Retail Strategy
9. Retail Marketing Development
10. Retail Buying
11. Retail Logistics
12. Adding Value through Customer Service
13. Retail Selling
14. Retail Security
15. Merchandising
16. Internationalization of Retailing Business
17. E-Commerce and Retailing
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 DESCRIPTION
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This book presents the intricacies of retailing from both academic and practical points of view. New changing business practices are actuating changes in the retail environment. Dearth of time and increase in incomes of public has created a need for new types of retail formats. This means retailers will have to have knowledge of knowing their customers and anticipating their needs. As the economic structure in India is changing so is the field of retailing. Malls, supermarkets, shopping outlets have mushroomed, calling for the practical application of modern management techniques to run them effectively and efficiently. This calls for retail managers to be expert at designing, planning, marketing, pricing, and promotion. This book presents the subject of Retailing as no other book in the market does. It introduces the subject in an absorbing way, is stimulating and motivates readers. This is a must-have book for everyone engaged in retail management.
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