This book contains 25 research papers focusing on varied aspects of Indian Rural Marketing, penned with an in-depth analysis by academics and research scholars drawn from all over Tamil Nadu and duly edited by a renowned author. This is, perhaps, the first of its kind in providing rich and relevant information on rural marketing, which hitherto remained as forbidden fruit. All these papers invariable highlight the emerging trends and the role of Indian Rural Marketing.
This volume is a collection of outstanding papers contributed by eminent scholars in the area of Rural Marketing. The papers basically deal with interrelated structural facets. This volume will be of immense help to all those interested in the study of new innovations in Rural Marketing in the changing global business scenario.