spacer
Saujanya books, indian books, books from india, tibetan books, tibetan texts, tibetan pecha, tibetan pechas, book store, bookstore, book shop, bookshop, book india, buy books online, online book store, online bookstore, buy books, books online, india book store, book from india, book shop india, bookshop in India, book seller in India, indian book store, online bookshop, wholesale book sellers, discount books store, indian authors books, online book store india, discount book seller, all subjects books, books from india, book publisher in india, online discount books, indian book seller, india books, book shopping, book distributor in India, wholesale book distributor
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar

Welcome to www.saujanyabooks.com

spacer
 view Items
Total Title : 0
spacer
Sign In | Recommend Site
spacer
spacer
spacer
boxsearch
spacer
   
spacer
   
spacer
  Advanced Search
spacer
spacer
spacer
spacer
 
cards
spacer
 
 
 Book Details
arrow
spacer
spacer
Effects of Television and the Viewers / Datta, Amal
spacer
 
Effects of Television and the Viewers
Datta, Amal
 
  add
List Price : US$ 20.53
Our Price : US$ 16.42

You Save 20% + FREE DELIVERY WORLDWIDE
 
  recommend
spacer
 PRODUCT DETAILS
spacer
spacer
  Book ID : 34517
  ISBN-10 : 81-8324-182-4 / 8183241824
  ISBN-13 : 978-81-8324-182-3 / 9788183241823
  Place of Publication : Delhi
  Year of Publication : 2009
  Edition : (First Edition)
  Language : English
  x, 124p., Illus., 23 cm.
   
spacer
 CONTENTS
spacer
spacer
spacer
 DESCRIPTION
spacer
With the advent of cable channels in India after the late nineties and its rapid consequent growth in society, television owning people are now having more access to a number of various channels including Doordarshan channels at a time. There is now catering of severe programmes by various channels almost overnight 24 hours Telecast, thus has brought about remarkable change in the transmission hours. While, earlier there was only Doordarshan channels particularly before the advent of cable and satellite channels in India and the transmission hours was fixed and never continued overnight except for film on holiday. Indeed change in programme contents, number of channels including longer duration of programmes telecast through out the day and night, easy and wide access to different channels and different varieties of programmes etc. might have resulted into changes in viewing options vis-a-vis viewing patterns. And television viewing people are now viewing the Television for more duration due to easy and wider access to a good number of various available Television channels and a wider variety of programmes. Thereby, it is important to find out the extent of effect of 24 hours telecast vis-a-vis watching to television for longer duration upon the viewers under such changed scenario. This book is the product of a comprehensive study which offers empirical analysis of the extent of effect of television watching among the viewers. Besides, detailed growth of television and its network i.e. its historical growth along with growth of Doordarshan network and other cable and satellite television channels In India are delineated to look into the history of development of television medium in the country. General television viewing pattern and exposure of viewers to Doordarshan and Cable and Satellite channels in detail along with the effects of television watching among the viewers are examined in view to have a grasp over the general television viewing trend and its effects in the society. This has been important as it contributes towards planning for programme and media advertisement. This book may become useful source of reference for students, teachers and researchers. Moreover, the programme planners, and policy makers of electronic media may find the book of special interests too.
spacer
   
spacer
 
 
 

 

 

 
 
COPYRIGHT © 2001-2022, SAUJANYA BOOKS HOW TO ORDER I PAYMENTS I SITE MAP I FEEDBACK I LINKS I CONTACT US
Sitemap RSS Feed Sitemap    SAUJANYA BOOKS : 165-E, Kamla Nagar, Delhi - 110007 (INDIA)