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Tourism Marketing / Kapoor, Bimal Kumar (Dr.)
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Tourism Marketing
Kapoor, Bimal Kumar (Dr.)
 
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List Price : US$ 34.79
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  Book ID : 33115
  ISBN-10 : 81-89239-51-1 / 8189239511
  ISBN-13 : 978-81-89239-51-0 / 9788189239510
  Place of Publication : Delhi
  Year of Publication : 2007
  Edition : (First Edition)
  Language : English
  256p., 23 cm.
   
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 CONTENTS
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CONTENS:- Concept of Marketing; Tourism Product; Preparing Budget; Productive Value; Marketing Channels; The Customers; Sale Network; Internal and External Marketing; Publicity and Advertisement.
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 DESCRIPTION
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The marketing is the key factor for the success of any business group. Tourism marketing means the marketing of the goods and services required in the tourism. Marketing is the process under which we generate the demand and availability of the goods and services.
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