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Media Research Methodology / Aluwaliya, J.P.
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Media Research Methodology
Aluwaliya, J.P.
 
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List Price : US$ 37.31
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  Book ID : 32841
  ISBN-10 : 81-8435-082-1 / 8184350821
 
  Place of Publication : Delhi
  Year of Publication : 2007
  Edition : (First Edition)
  Language : English
  232 p., 23 cm.
   
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 CONTENTS
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 DESCRIPTION
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This book provides a critical review of key approaches and concerns of contemporary media research. It provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. It covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology.
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