CONTENTS:- Introduction; Influence of Television Viewing on Elderly Citizens; Qualitative and Quantitative Analysis of Elderly Television Viewing; Statistical Anaylsis of Elderly and Television Viewing; Discussion, Interpretation and Conclusion.
This book on The Elderly and Television Viewing is based on a Ph.D Dissertation work. It will be of a great help to the researchers working in the area of communication and gerontology. It will also help media producers to plan ad produce better and relevant programmes for elderly. This book would help development communicators to understand the relationship which elderly share with television and therefore can design development message for the society as well as elderly on issues related to ageing.