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Research Methodology in Commerce / Mohan, S. & Elangovan, R.
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Research Methodology in Commerce
Mohan, S. & Elangovan, R.
 
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List Price : US$ 34.63
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  Book ID : 31374
  ISBN-10 : 81-7629-915-4 / 8176299154
  ISBN-13 : 978-81-7629-915-2 / 9788176299152
  Place of Publication : Delhi
  Year of Publication : 2007
  Edition : (First Edition)
  Language : English
  276p., 23 cm.
   
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 CONTENTS
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CONTENTS:-
Concepts and nature research;
Methods and techniques of research;
Research problem;
Nature and formulation of hypothesis;
Research design;
Source of information and collection of data;
Sampling and sample design;
Scaling technique;
Pilot study and pretesting;
Observation method;
Preparation of schedule and questionnaire;
Interview method; Data processing;
Analysis and interpretation of data;
Accounting tools in business research;
Estimation and tests of significance;
Test of significance fort small samples; Non-parametric tests;
Application of linear regression models in business and economics factor analysis and multi-dimentional scaling techniques;
Report wiring: Structure and components.
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 DESCRIPTION
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Research in common parlance refers to a search for knowledge. The research is an academic activity which comprises defining and redefining problems, formulating hypothesis or suggested solutions; Collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis.
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