Marketing Strategies of Small and Medium Scale Industry
Singh, Gajendra
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PRODUCT DETAILS
Book ID : 31115
ISBN-10 : 81-7629-899-9 / 8176298999
ISBN-13 : 978-81-7629-899-5 / 9788176298995
Place
of Publication :
Delhi
Year
of Publication :
2006
Edition :
Language : English
260p., 23 cm.
CONTENTS
CONTENTS:- Industrialization in India; Significance of marketing function in small and medium scale industry; Growth and performance of small and medium scale industries; Product strategies in small and medium scale industry; Pricing strategies in small and medium scale industry; Distribution strategies in small and medium scale industry; Institutional framework for promotion of products of small and medium scale industry; Policy perspective of government for small and medium scale industry; Conclusion and suggestions.